Great Fortunes, and How They Were Made. James Dabney McCabe
let it be one hundred dollars. Have you got the money about you? Well, no matter, Bruce will keep the lease till you come and pay. I've given you two thousand dollars, young man. Don't you buy any more, for I sha'n't do it again. You tell your father that I remember him, and that I have given you two thousand dollars."
Mr. Astor dearly liked a joke, and occasionally indulged in a sly bit of humor himself. On one occasion a committee called upon him to solicit a donation for some charitable object. The old man took the subscription list, and, after examining it, signed it and gave the committee a check for fifty dollars. They had expected much more, and one of them ventured to say:
"We did hope for more, Mr. Astor. Your son gave us a hundred dollars."
"Ah!" replied the old man, dryly, "William has a rich father. Mine was very poor."
Footnote B: (return)
The reader will bear in mind that the above extract was written in 1857.
CHAPTER III.
ALEXANDER T. STEWART.
In the year 1818, a European vessel anchored in the harbor of New York, after a long and weary voyage from the Old World. She brought many passengers to the young metropolis, the majority of whom came with the intention of seeking fortunes in this land of promise.
Among them was a young Irishman who had left his home in his native land to seek in America the means of bettering his condition. This was Alexander T. Stewart. He was the son of Scotch-Irish parents, and was born in Belfast in 1802. Being only three years old when his father died, his grandfather took charge of him, and proved a kind and judicious guardian. As he was designed for the ministry by his relative, and as his own tastes inclined him to that profession, he was given a good common school education, and placed at college, where he made favorable progress in his class. He was particularly successful in the classics, and is said to retain his relish for them at the present day.
During his second term his grandfather died, and he was by this event obliged to leave college. Abandoning the idea of entering the ministry, he embarked for America, determined to make a fortune in the New World. He came sufficiently supplied with ready money to insure him against immediate want, and with letters of introduction which at once secured him an excellent social position.
After trying in vain for some time to secure employment in a business house, he obtained a position as assistant in a commercial school. This he soon resigned for a similar place in a more celebrated school. His salary here was $300, which was considered ample compensation in those days.
Not wishing to continue in this career, however, he opened a small retail dry goods store in New York, and began business on a humble scale. Here he remained until the age of twenty-one, manifesting no extraordinary business capacity, and in no way distinguished from the many small dealers around him. Upon reaching his majority he returned to Ireland, to look after the inheritance left him by his grandfather. The amount which thus came to him was nearly one thousand pounds, and the greater part of this he invested in "insertions" and "scollop trimmings," which he shipped to America by the vessel in which he returned. He rented a little store, on his return, at 283 Broadway, and there displayed his stock, which met with a ready sale at a fair profit.
Without mercantile experience, and possessing little advantage, save his own Scotch-Irish energy and courage, Mr. Stewart started boldly on what proved the road to fortune. No young merchant ever worked harder than he. From fourteen to eighteen hours each day were given to his business. He was his own book-keeper, salesman, and porter. He could not afford to employ help. Credit was hard to obtain in those days, and young merchants were not favorites with those who had such favors to bestow. Mr. Stewart was one of the least favored, inasmuch as he was almost a total stranger to the business community in which he lived. He kept a small stock of goods on hand, which he purchased for cash chiefly at the auction sales. He was a regular attendant at these sales, and his purchases were invariably "sample lots"—that is, collections of small quantities of various articles thrown together in confusion, and sold in heaps for what they would bring. He had these purchases conveyed to his store, and after the business of the day was over, he and his wife would take these "sample lots," and by carefully assorting them, bring order out of the confusion. Every article was patiently gone over. Gloves were redressed and smoothed out, laces pressed free from the creases which careless bidders had twisted into them, and hose made to look as fresh as if they had never been handled. Each article being good in itself, was thus restored to its original excellence. The goods were then arranged in their proper places on the shelves of the store, and by being offered at a lower price than that charged by retail dealers elsewhere in the city, met with a ready sale. Even at this low price the profit was great, since they had been purchased for a mere trifle. For six years Mr. Stewart continued to conduct his business in this way, acquiring every day a larger and more profitable trade. Here he laid down those principles of business and personal integrity from which he has never departed, and which have led-him to the honorable position he now holds.
"His first rule was honesty between seller and buyer. His career is a perfect exemplification of Poor Richard's maxim: 'Honesty is the best policy,' and of the poet's declaration: 'Nothing can need a lie,' His interest consorted with his inclination, his policy with his principles, and the business with the man, when he determined that the truth should be told over his counter, and that no misrepresentation of his goods should be made. He never asked, he never would suffer, a clerk to misrepresent the quality of his merchandise. Clerks who had been educated at other stores to cheat customers, and then to laugh off the transaction as 'cuteness,' or defend it as 'diamond cut diamond,' found no such slipshod morality at Stewart's little store, and learned frankness and fairness in representation at the peril of dismissal. Their employer asked no gain from deceit in trade. On his part, too, in buying, he rarely gave a seller a second opportunity to misrepresent goods to him.
"A second innovation of the young dry goods dealer was selling at one price—a custom which has also lasted without interruption, and which has spread to all the great houses. He fixed his price, after careful consideration, at what he thought the goods could and would bring, and would not deviate from it for any haggling, or to suit individual cases. Of course, he followed the fluctuations of the market, and marked his goods up or down in accordance with it; but no difference in the price was made to different people. Perhaps those who had some art in 'beating down' prices were offended, but people in general were pleased.
"The third principle he adopted was that of cash on delivery. It is said that his own early experience of buying on credit, and selling on credit, drove him to this rule.
"A fourth principle with him was to conduct business as business—not as sentiment. His aim was honorable profit, and he had no purpose of confusing it by extraneous considerations."
While still engaged in his first struggles in his little store, Mr. Stewart found himself called on to make arrangements to pay a note which would soon become due. It was for a considerable sum, and he had neither the money nor the means of borrowing it. It was a time when the mercantile community of New York regarded a failure to pay a note as a crime, and when such a failure was sure to bring ruin to any new man. Mr. Stewart knew this, and felt that he must act with greater resolution and daring than he had ever before exhibited, if he would save himself from dishonor. To meet the crisis he adopted a bold and skillful maneuver. He marked down every article in his store far below the wholesale price. This done, he had a number of handbills printed, announcing that he would sell off his entire stock of goods below cost, within a given time. He scattered these handbills broadcast through the city, and it was not long before purchasers began to flock to his store to secure the great