Forging Ahead in Business. Alexander Hamilton Institute
Trade and Shipping
17 Banking
18 International Exchange
19 Insurance
20 The Stock and Produce Exchanges
21 Accounting Practice and Auditing
22 Financial and Business Statements
23 Investments
24 Business and the Government
Simple, elastic, workable
The Modern Business Course and Service covers the essential subjects on which every business man should be well informed.
When an enrolment is accepted, the Institute undertakes,
1. To supply the subscriber with the Modern Business Text—the most complete and best organized treatment of business principles and practice that has yet been produced.
2. To guide and illuminate his reading of the Text by a series of Modern Business Talks.
3. To bring him into touch with the ideas and methods of some of the foremost business and professional men in the country through a series of Modern Business Lectures.
4. To give him facilities for applying and testing his knowledge of business principles through a series of Modern Business Problems.
5. To keep him informed on current business events and the trend of future affairs in the commercial world by means of Monthly Letters on Business Conditions.
6. To acquaint him with important events covering the production and prices of general commodities and the current security market.
7. To supply him with four Modern Business Reports on important problems; the reports to be selected by him from an extensive list.
8. To render personal service through answers to all inquiries in connection with his reading of the Course.
An enrolment for the Modern Business Course and Service covers a period of two years. During that time each subscriber is constantly in touch with the members of the Institute Staff. There are no rigid rules—no red tape—to restrict or annoy; instead, there is personal guidance and sincere cooperation.
The more carefully you consider the plan, the more clearly you will see how well it is adapted to the needs of busy men who must make every minute and every ounce of effort produce the greatest possible results.
You will see more clearly the actual scope of the Modern Business Course and Service if you keep in view its eight main features:
1—Text2—Talks3—Lectures4—Problems5—Monthly Letters6—Financial and Trade Reviews7—Reports8—Service
1—Text
The basis of the Course and Service is a series of twenty-four text-books prepared under the careful supervision of its editors, assisted by well-known authorities. In some cases the latter appear as authors, in others as collaborators in the preparation of the Texts.
Dean Joseph French Johnson is Editor-in-Chief of the Course. The managing editor is Dr. Roland P. Falkner. Associated with them is a large editorial staff which takes an active share in the writing and preparation of the Course. The authors and collaborators are specialists who rank as authorities in their particular field. The series is widely recognized as the most important contribution yet made to business literature.
The volumes in the Modern Business Series are sold apart from the Institute Course only to universities for use as prescribed text-books in classroom work. Among the universities which have used the Institute's volumes as texts are:
Boston UniversityBrown UniversityCedar Crest CollegeCoe CollegeCollege of the City of New YorkCollege of William and MaryColorado CollegeColumbia UniversityCornell UniversityDartmouth CollegeDenver UniversityDrake UniversityDuquesne UniversityElmira CollegeGeorgetown UniversityGeorgia School of TechnologyGrinnell CollegeKansas State Agricultural CollegeLawrence CollegeMarquette UniversityMiami UniversityMiddlebury CollegeNew Hampshire CollegeNew York UniversityNorthwestern UniversityOhio State UniversityOhio UniversityOregon Agricultural CollegePennsylvania State CollegePurdue UniversityQueens UniversityRose Polytechnic InstituteSouth Dakota State CollegeState College of WashingtonSyracuse UniversityToledo UniversityTrinity CollegeTulane UniversityVanderbilt UniversityVirginia Polytechnic InstituteUniversity of AlabamaUniversity of AkronUniversity of ArizonaUniversity of British ColumbiaUniversity of CaliforniaUniversity of ChicagoUniversity of CincinnatiUniversity of ColoradoUniversity of IllinoisUniversity of IndianaUniversity of IowaUniversity of KansasUniversity of MichiganUniversity of MinnesotaUniversity of NebraskaUniversity of OregonUniversity of PittsburghUniversity of TexasUniversity of WashingtonUniversity of WisconsinWashington and Lee UniversityYale University
There are about three hundred and fifty pages in each of the twenty-four volumes. Each volume is carefully indexed and contains, in addition to the text, a few review suggestions after each chapter which are of great value in mastering the subject.
Questions of Commercial Law as they affect each subject are discussed in the volume pertaining to that particular unit of the Course.
Business and the Man Volume 1
By Joseph French Johnson, D.C.S., LL.D., Dean of New York University School of Commerce, Accounts and Finance; Chairman of the Advisory Council, Alexander Hamilton Institute.
Economics—the Science of Business Volume 2
By Joseph French Johnson, D.C.S., LL.D., in collaboration with Frank L. McVey, PhD., LL.D., President, University of Kentucky.
Business Organization Volume 3
By Charles W. Gerstenberg, Ph.B., LL.B., Professor of Finance, and Head of the Department of Finance, New York University School of Commerce, with the collaboration of Walter S. Johnson, B.A., B.C.L., Member of the Bar of the Province of Quebec, Lecturer on Railway and Constitutional Law, McGill University.
Plant Management Volume 4
By Dexter S. Kimball, A.B., M.E., Dean, Engineering College, Cornell University.
Marketing and Merchandising Volume 5
Prepared by the Alexander Hamilton Institute in collaboration with Ralph Starr Butler, A.B., Advertising Manager of the United States Rubber Company, and John B. Swinney, A.B., Superintendent of Merchandising, Winchester Stores.
Salesmanship and Sales Management Volume 6
By John G. Jones, Vice-President and Director of Sales and Advertising, Alexander Hamilton Institute.
Advertising Principles Volume 7
By Herbert F. deBower, LL.B., Vice-President, Alexander Hamilton Institute.
Office Administration Volume 8
By Geoffrey S. Childs, B.C.S., Office Manager of the Alexander Hamilton Institute.
Accounting Principles Volume 9
By Frederic E. Reeve, C.P.A., and Frederick C. Russell, Controller, Alexander Hamilton Institute.
Credit and Collections Volume 10
By Dwight E. Beebe, B.L., Director of Service of the Alexander Hamilton Institute, and T. Vassar Morton, Litt.B., Bursar, Alexander Hamilton Institute.
Business Correspondence Volume 11
By Charles W. Hurd, Associate Editor, Alexander Hamilton Institute, in collaboration with Bruce Barton, President, Barton, Durstine & Osborn, Inc.
Cost