Forging Ahead in Business. Alexander Hamilton Institute
Finding Volume 12
By Dexter S. Kimball, M.E., Dean, Engineering College, Cornell University.
Advertising Campaigns Volume 13
By Mac Martin, President of the Mac Martin Advertising Agency.
Corporation Finance Volume 14
By William H. Walker, LL.D., Dean of Duquesne University School of Accounts, Finance and Commerce.
Transportation Volume 15
By Edwin J. Clapp, PhD., formerly Professor of Economics, New York University.
Foreign Trade and Shipping Volume 16
By J. Anton deHaas, PhD., Professor of Foreign Trade, New York University.
Banking Volume 17
By Major B. Foster, M.A., Assistant to the Executive Committee, Alexander Hamilton Institute, in collaboration with Jesse H. Riddle.
International Exchange Volume 18
Prepared by the Alexander Hamilton Institute in collaboration with E. L. Stewart Patterson, Superintendent of the Eastern Townships Branches, Canadian Bank of Commerce.
Insurance Volume 19
Prepared by the Alexander Hamilton Institute, in collaboration with Edward R. Hardy, Ph.B., Lecturer on Fire Insurance, New York University School of Commerce, Assistant Manager, New York Fire Insurance Exchange; S. S. Huebner, PhD., Professor of Insurance, University of Pennsylvania; G. F. Michelbacher, M.A., Actuary of the National Workmen's Compensation Service Bureau, and Bruce D. Mudgett, PhD., Associate Professor of Economics, University of Minnesota.
The Stock and Produce Exchanges Volume 20
By Albert W. Atwood, A.B., Associate in Journalism, Columbia University.
Accounting Practice and Auditing Volume 21
By John Thomas Madden, B.C.S., C.P.A. (N. Y.), Professor of Accounting and Head of the Department of Accounting, New York University School of Commerce.
Financial and Business Statements Volume 22
By Leo Greendlinger, M.C.S., C.P.A. (N. Y.), Secretary and Treasurer, Alexander Hamilton Institute; formerly Assistant Professor of Accounting, New York University School of Commerce.
Investments Volume 23
By Edward D. Jones, PhD., formerly Professor of Commerce and Industry, University of Michigan.
Business and the Government Volume 24
By Jeremiah W. Jenks, PhD., LL.D., Research Professor of Government and Public Administration, New York University, Member of Advisory Council, Chairman of the Board, Alexander Hamilton Institute, in collaboration with John Hays Hammond, consulting engineer and publicist.
2—Talks
The Modern Business Talks, which are sent fortnightly, are informal discussions of the principles treated in the Text. As the name indicates, these Talks bring up many specific points and cases, and show more clearly why and how the underlying principles of scientific business should be applied. They are particularly direct, practical and stimulating. Their periodic visits serve to keep every subscriber in touch with the Institute Staff and alive to the importance of following the Course systematically. The Talks are prepared by members of the Institute Staff or other authorities.
In the pamphlet which contains the Talk the reading assignment for the following two weeks is suggested. On receiving the fortnightly instalment of new material, the subscriber will ordinarily read the Talk before taking up the reading assignment, and thus get a bird's-eye view of the ground that is to be covered during the succeeding two weeks.
Some of the subjects discussed are:
The Shortest Way to the Executive's ChairThe Market Value of BrainsSharing the ProductPitfalls of PartnershipA Corporate VenturePutting the Message AcrossThe Dominance of SalesmanshipLeading the Sales ForceCredit, the Motive Power of BusinessCost Records as Profit MakersOvercoming Corporation DifficultiesThe Hundred Thousand Dollar LetterMaking Advertising PayThe Railway a Public ServantBuilding Up Your Bank CreditCashing in on Foreign TradeSafeguards of InsuranceWhat Do You Know About Wall Street?The Benefits of SpeculationCapitalizing the Auditor's ViewpointBasing Decisions on FactsReading Accounting RecordsSaving SalesmenHolding the Watch on Your InvestmentSatisfying Your Foreign Customer
3—Lectures
The written Modern Business Lectures, which are sent to subscribers monthly during the two-year Course, have been especially prepared for the Institute by eminent business executives, publicists and accountants, and reflect the experience of these men in successfully handling business problems.
They are intended, first, to show how these men have actually applied the principles discussed in the Modern Business Course; second, to give further information as to large and highly developed business concerns and their methods; and, third, to bring subscribers into closer touch with the wide circle of representative, successful men of affairs.
Some of the subjects of the Lectures are:
Essentials of a Successful EnterpriseThe Value of Trade AssociationsMarketing a Nationally Advertised ProductRetail Store ManagementThe Creation of a Selling OrganisationEfficient Credit ManagementOrganising an Accounting DepartmentCost and Efficiency RecordsMarketability of SecuritiesBuilding a Mail-Order BusinessElements of Effective AdvertisingThe Railway as a Business DeveloperSelling in Foreign MarketsHow Banks Serve BusinessThe Foreign Exchange FieldThe Day's Work in Wall StreetWhy Business Needs the AuditorThe Investment Security Business
4—Problems
One of the strongest features of the Course is the series of twenty-four Problems—such problems as accountants, financiers, bankers and business managers meet in practice—especially prepared for the Course by members of the Institute Staff.
Each Problem is a carefully worded statement of all the essential factors in some business situation; in other words, the situation is presented and described just as it might be in the report of a subordinate official to the head of a business enterprise. The Problems are so arranged as to correspond closely to the assigned reading. For instance, after the subject of cost accounts has been discussed, a Problem is given in which a knowledge of cost accounting principles is called for. Thus, the Problems serve not merely to test the subscriber's understanding and thinking power, but also to fix in his mind and make definite the statements and principles contained in the Text volumes.
When solutions to the Problems are sent in, they are criticised, graded, and returned with suggestions for further study. Solutions to the Problems are not, however, required. Some of the titles are:
The President's ChoiceAdvertising the Ayer-Hall SawsRemodeling the Rowland-Johnson Company's Sales OrganizationA Question of Profits and Financial ConditionThree Foreign Exchange SituationsScudder's System to Beat the MarketThe Reorganisation of the Industrial Realty CompanyEmbarking in Foreign TradeA Fire and Its Consequences
5—Monthly Letter on Business Conditions
A business executive must have a knowledge of the fundamental principles relating to the internal organization and management of a business.