McDonald's. Между хейтом и хайпом. Боб Лангерт

McDonald's. Между хейтом и хайпом - Боб Лангерт


Скачать книгу
интервью с расшифровкой, 30 сентября 2016; Неопубликованные заметки Ястроу под названием “Рассказы Шелби”, 8 октября 2016.

      12

      Из персонального интервью с Фредом Круппом с расшифровкой, 24 июня 2017.

      13

      Фред Крупп, “New Environmentalism factors in economic needs”, Wall Street Journal (20 ноября 1986). Доступно по адресу: https://www.wsj. com/articles/SB117269353475022375.

      14

      Уильям “Билл” Гиффорд, “McDonald’s: the greening of the golden arches”, Rolling Stone (22 августа1991).

      15

      Из персонального интервью с Джеки Принс (Робертс) с расшифровкой, 15 августа 2017.

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
Скачать книгу