Путеводитель по контекстной рекламе в Яндекс. Директ в четырех главах. Цементируем финансовые дыры. Экономим бюджет. Ольга Ерыхова

Путеводитель по контекстной рекламе в Яндекс. Директ в четырех главах. Цементируем финансовые дыры. Экономим бюджет

Но если так случилось, и нет мобильной версии, может получиться ситуация: рекламодатель заплатит Яндексу деньги за пользователя, кликнувшего по объявлению и сразу же закрывшего «кривой сайт». Следствие: на сайте отказность растет, конверсий нет, деньги великодушно подарены системе. В таком случае уместны советы бывалых, что рекламодатель должен поставить понижающую корректировку на мобильные устройства.

Конец ознакомительного фрагмента.

Текст предоставлен ООО «ЛитРес».

Прочитайте эту книгу целиком, купив полную легальную версию на ЛитРес.

Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

/9j/4AAQSkZJRgABAQIAVwBXAAD/4gxYSUNDX1BST0ZJTEUAAQEAAAxITGlubwIQAABtbnRyUkdCIFhZWiAHzgACAAkABgAxAABhY3NwTVNGVAAAAABJRUMgc1JHQgAAAAAAAAAAAAAAAAAA9tYAAQAAAADTLUhQICAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAABFjcHJ0AAABUAAAADNkZXNjAAABhAAAAGx3dHB0AAAB8AAAABRia3B0AAACBAAAABRyWFlaAAACGAAAABRnWFlaAAACLAAAABRiWFlaAAACQAAAABRkbW5kAAACVAAAAHBkbWRkAAACxAAAAIh2dWVkAAADTAAAAIZ2aWV3AAAD1AAAACRsdW1pAAAD+AAAABRtZWFzAAAEDAAAACR0ZWNoAAAEMAAAAAxyVFJDAAAEPAAACAxnVFJDAAAEPAAACAxiVFJDAAAEPAAACAx0ZXh0AAAAAENvcHlyaWdodCAoYykgMTk5OCBIZXdsZXR0LVBhY2thcmQgQ29tcGFueQAAZGVzYwAAAAAAAAASc1JHQiBJRUM2MTk2Ni0yLjEAAAAAAAAAAAAAABJzUkdCIElFQzYxOTY2LTIuMQAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAWFlaIAAAAAAAAPNRAAEAAAABFsxYWVogAAAAAAAAAAAAAAAAAAAAAFhZWiAAAAAAAABvogAAOPUAAAOQWFlaIAAAAAAAAGKZAAC3hQAAGNpYWVogAAAAAAAAJKAAAA+EAAC2z2Rlc2MAAAAAAAAAFklFQyBodHRwOi8vd3d3LmllYy5jaAAAAAAAAAAAAAAAFklFQyBodHRwOi8vd3d3LmllYy5jaAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAABkZXNjAAAAAAAAAC5JRUMgNjE5NjYtMi4xIERlZmF1bHQgUkdCIGNvbG91ciBzcGFjZSAtIHNSR0IAAAAAAAAAAAAAAC5JRUMgNjE5NjYtMi4xIERlZmF1bHQgUkdCIGNvbG91ciBzcGFjZSAtIHNSR0IAAAAAAAAAAAAAAAAAAAAAAAAAAAAAZGVzYwAAAAAAAAAsUmVmZXJlbmNlIFZpZXdpbmcgQ29uZGl0aW9uIGluIElFQzYxOTY2LTIuMQAAAAAAAAAAAAAALFJlZmVyZW5jZSBWaWV3aW5nIENvbmRpdGlvbiBpbiBJRUM2MTk2Ni0yLjEAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAHZpZXcAAAAAABOk/gAUXy4AEM8UAAPtzAAEEwsAA1yeAAAAAVhZWiAAAAAAAEwJVgBQAAAAVx/nbWVhcwAAAAAAAAABAAAAAAAAAAAAAAAAAAAAAAAAAo8AAAACc2lnIAAAAABDUlQgY3VydgAAAAAAAAQAAAAABQAKAA8AFAAZAB4AIwAoAC0AMgA3ADsAQABFAEoATwBUAFkAXgBjAGgAbQByAHcAfACBAIYAiwCQAJUAmgCfAKQAqQCuALIAtwC8AMEAxgDLANAA1QDbAOAA5QDrAPAA9gD7AQEBBwENARMBGQEfASUBKwEyATgBPgFFAUwBUgFZAWABZwFuAXUBfAGDAYsBkgGaAaEBqQGxAbkBwQHJAdEB2QHhAekB8gH6AgMCDAIUAh0CJgIvAjgCQQJLAlQCXQJnAnECegKEAo4CmAKiAqwCtgLBAssC1QLgAusC9QMAAwsDFgMhAy0DOANDA08DWgNmA3IDfgOKA5YDogOuA7oDxwPTA+AD7AP5BAYEEwQgBC0EOwRIBFUEYwRxBH4EjASaBKgEtgTEBNME4QTwBP4FDQUcBSsFOgVJBVgFZwV3BYYFlgWmBbUFxQXVBeUF9gYGBhYGJwY3BkgGWQZqBnsGjAadBq8GwAbRBuMG9QcHBxkHKwc9B08HYQd0B4YHmQesB78H0gflB/gICwgfCDIIRghaCG4IggiWCKoIvgjSCOcI+wkQCSUJOglPCWQJeQmPCaQJugnPCeUJ+woRCicKPQpUCmoKgQqYCq4KxQrcCvMLCwsiCzkLUQtpC4ALmAuwC8gL4Qv5DBIMKgxDDFwMdQyODKcMwAzZDPMNDQ0mDUANWg10DY4NqQ3DDd4N+A4TDi4OSQ5kDn8Omw62DtIO7g8JDyUPQQ9eD3oPlg+zD88P7BAJECYQQxBhEH4QmxC5ENcQ9RETETERTxFtEYwRqhHJEegSBxImEkUSZBKEEqMSwxLjEwMTIxNDE2MTgxOkE8UT5RQGFCcUSRRqFIsUrRTOFPAVEhU0FVYVeBWbFb0V4BYDFiYWSRZsFo8WshbWFvoXHRdBF2UXiReuF9IX9xgbGEAYZRiKGK8Y1Rj6GSAZRRlrGZEZtxndGgQaKhpRGncanhrFGuwbFBs7G2MbihuyG9ocAhwqHFIcexyjHMwc9R0eHUcdcB2ZHcMd7B4WHkAeah6UHr4e6R8THz4faR+UH78f6iAVIEEgbCCYIMQg8CEcIUghdSGhIc4h+yInIlUigiKvIt0jCiM4I2YjlCPCI/AkHyRNJHwkqyTaJQklOCVoJZclxyX3JicmVyaHJrcm6CcYJ0kneierJ9woDSg/KHEooijUKQYpOClrKZ0p0CoCKjUqaCqbKs8rAis2K2krnSvRLAUsOSxuLKIs1y0MLUEtdi2rLeEuFi5MLoIuty7uLyQvWi+RL8cv/jA1MGwwpDDbMRIxSjGCMbox8jIqMmMymzLUMw0zRjN/M7gz8TQrNGU0njTYNRM1TTWHNcI1/TY3NnI2rjbpNyQ3YDecN9c4FDhQOIw4yDkFOUI5fzm8Ofk6Njp0OrI67zstO2s7qjvoPCc8ZTykPOM9Ij1hPaE94D4gPmA+oD7gPyE/YT+iP+JAI0BkQKZA50EpQWpBrEHuQjBCckK1QvdDOkN9Q8BEA0RHRIpEzkUSRVVFmkXeRiJGZ0arRvBHNUd7R8BIBUhLSJFI10kdSWNJqUnwSjdKfUrESwxLU0uaS+JMKkxyTLpNAk1KTZNN3E4lTm5Ot08AT0lPk0/dUCdQcVC7UQZRUFGbUeZSMVJ8UsdTE1NfU6pT9lRCVI9U21UoVXVVwlYPVlxWqVb3V0RXklfgWC9YfVjLWRpZaVm4WgdaVlqmWvVbRVuVW+VcNVyGXNZdJ114XcleGl5sXr1fD19hX7NgBWBXYKpg/GFPYaJh9WJJYpxi8GNDY5dj62RAZJRk6WU9ZZJl52Y9ZpJm6Gc9Z5Nn6Wg/aJZo7GlDaZpp8WpIap9q92tPa6dr/2xXbK9tCG1gbbluEm5rbsRvHm94b9FwK3CGcOBxOnGVcfByS3KmcwFzXXO4dBR0cHTMdSh1hXXhdj52m3b4d1Z3s3gReG54zHkqeYl553pGeqV7BHtje8J8IXyBfOF9QX2hfgF+Yn7CfyN/hH/lgEeAqIEKgWuBzYIwgpKC9INXg7qEHYSAhOOFR4Wrhg6GcobXhzuHn4gEiGmIzokziZmJ/opkisqLMIuWi/yMY4zKjTGNmI3/jmaOzo82j56QBpBukNaRP5GokhGSepLjk02TtpQglIqU9JVflcmWNJaflwqXdZfgmEyYuJkkmZCZ/JpomtWbQpuvnByciZz3nWSd0p5Anq6fHZ+Ln/qgaaDYoUehtqImopajBqN2o+akVqTHpTilqaYapoum/adup+CoUqjEqTepqaocqo+rAqt1q+msXKzQrUStuK4trqGvFq+LsACwdbDqsWCx1rJLssKzOLOutCW0nLUTtYq2AbZ5tvC3aLfguFm40blKucK6O7q1uy67p7whvJu9Fb2Pvgq+hL7/v3q/9cBwwOzBZ8Hjwl/C28NYw9TEUcTOxUvFyMZGxsPHQce/yD3IvMk6ybnKOMq3yzbLtsw1zLXNNc21zjbOts83z7jQOdC60TzRvtI/0sHTRNPG1EnUy9VO1dHWVdbY11zX4Nhk2OjZbNnx2nba+9uA3AXcit0Q3ZbeHN6i3ynfr+A24L3hROHM4lPi2+Nj4+vkc+T85YTmDeaW5x/nqegy6LzpRunQ6lvq5etw6/vshu0R7ZzuKO6070DvzPBY8OXxcvH/8ozzGfOn9DT0wvVQ9d72bfb794r4Gfio+Tj5x/pX+uf7d/wH/Jj9Kf26/kv+3P9t////2wBDAAMCAgICAgMCAgIDAwMDBAYEBAQEBAgGBgUGCQgKCgkICQkKDA8MCgsOCwkJDRENDg8QEBEQCgwSExIQEw8QEBD/2wBDAQMDAwQDBAgEBAgQCwkLEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBD/wAARCAD/Ak8DAREAAhEBAxEB/8QAHQABAAEFAQEBAAAAAAAAAAAAAAcBAwQFBgIICf/EAF4QAAAFAwEEAwsGCAoIAwYHAAECAwQFAAYRBwgSEyEUMZYVFyJBUVZXlNHT1BY3VWGVtBgjMnF1drXSCSQzQkdyc4GxsyUnNDhGUmV0Q0WRNlNiY2ayGSY1goaSof/EABQBAQAAAAAAAAAAAAAAAAAAAAD/xAAUEQEAAAAAAAAAAAAAAAAAAAAA/9oADAMBAAIRAxEAPwD701HuzUBPVFhZVpXIyh2Z4BSUWOrGA7OoqDgqYAGTlAoYEfLzoMUFdZR/pTYdm0/e0FeJrIH9KbDs2n72gcXWT0psOzafvaBxdZPSmw7Np+9oHF1k9KbDs2n72gcXWT0psOzafvaBxdZPSmw7Np+9oHF1k9KbDs2n72gcXWT0psOzafvaBxdZPSmw7Np+9oHF1k9KbDs2n72gcXWT0psOzafvaBxdZPSmw7Np+9oHF1k9KbDs2n72gcXWT0psOzafvaBxNZPSmw7Np+9oPQG1lEfnUYdm0/e0HO3BdOtUNdtqW4TUyMOncS7tE6hrcJvJ8FuZUN38bgc7uBzQdUVtrKcOWqjL+62k/e0Hroesvj1WYh//ABtP3tBXoesgf0rsezafvaCnQ9ZPSux7Np+9oK9D1k9K7Hs2n72gdD1k9KzHs2n72g8i11kD+lZj2bS97QeBR1kAcd9Zj2bT97QcppzdutV8WXHXQvqZFoKPOMB00rcIJSimsdPkIq5/mUHSAOsvpUYdm0/e0De1l9KbDs2n72gCbWYP6U2HZtP3tBTf1m9KbDs2n72gb+s3pTYdm0/e0Df1m9KbDs2n72gb+s3pTYdm0/e0Df1m9KbDs2n72gb+s3pTYdm0/e0Df1m9KbDs2n72grvay+lRh2bT97Qc3eV2a2WwvbiSGpcWqE3OIRSgntwgcMqiaht4uFevJADn5RoOk3tZfSow7Np+9oG9rL6VGHZtP3tBXOsvpUYdm0/e0FBNrMH9KbDs2n72gpv6zelNh2bT97QN/Wb0psOzafvaBv6zelNh2bT97QN/Wb0psOzafvaBv6zelNh2bT97QN/Wb0psOzafvaBv6zelNh2bT97QV3tZfSow7Np+9oOa1Fu3WyybVVuFtqXFuDpu2TfcVtwgFwu5SREeSvWAKCIfWAUHTCOsoCId9Rh2bT97QUE+sof0psOzafvaCnF1k9KbDs2n72gcXWT0psOzafvaBxdZPSmw7Np+9oHF1k9KbDs2n72gcXWT0psOzafvaBxdZPSmw7Np+9oKgfWUQ+dNh2bT97QUOprKUhjBqow5AI/+zafvaDndOLs1qvixIO7nGpkY3VlmZHJ0krcIJCGHrABFXOKDo9/WUP6VGHZtP3tBTi6yelNh2bT97QOLrJ6U2HZtP3tA4usnpTYdm0/e0Di6yelNh2bT97QOLrJ6U2HZtP3tA4usnpTYdm0/e0Diayj/AEpsOzafvaCgq6yh/Smw7Np+9oNhofet63HcF+23ecszkjWxJtGrRy3ZA1EyarNNYd8oGMAiBjiGQ8WKDX3qGdoNj+pqv34lB0JCUFTBz6qDzgPJQMB5KBgPJQMB5KBgPJQMB5KBgPJQMB5KBgPJQMB5KBgPJQMB5KBgPJQVAAzQXSE50HAX+QO+npZy/wDMJT9nqUES6kWMz1W20Gdg3Lcd0tYNvp33UK0h593HFFyD8U+IbgHLvDuiIc6CPdEdXtSrJtiytMbSkGsk8vHUq7raRkrndOXp2TdmdQyI7wn31RApMbom58gyGc0HShtzz1psrbNqNCw5DlvG4LQn3LAqokcKx6AnROzIJhHeWOKZAIYTYMbACNBoGm39qOzgbEuS7NNoyORm7xl4O425TKGUiWLJREh1s72N4nFETiOQ8HkAUF59/CA3e5T1EXgLIYqs4u5Yi37SdgisuLxF84WRB4omQd5Uv8XOYhCYE+QDPPNB0Y7VOuTOKgoeSsSPZTczqC3s1tJTEW7jWrxqu2OqV2VsobipmIYokMmJhyIdYb3IMcm2XqBa93x1gXra7CWkGWoTmzZl3AMHCwukCsQdJLNWxTGOCmDAUxBE2MCNBMGzDrTLa8WfcF0y8KnGDF3VJwbdAElElBQbqAUhlSKDvEUEB8IvLA8sUGy2d0s6Pwf9q+++LUEj8Gg9lb5oLgNAGgp0MM9VBXoZfIFBQWYeSgp0MA8VA6IX6qALQoUFszcA6qDwZGgjrV5PDywP1zY/5S9BIZUvqoPfCCgulb58VB76IA+Kgp0MvVigr0MvkCgoLMPJQU6GWgdELQUFoUPFQWzIAFB4FGgjjaATxpe85f8AmUT+0W9BIpyBvDy8dB4MUMUHjAeSgYDyUDAeSgYDyUDAeSgYDyUHspQEKCipPxR/6o/4UHAbPCWdELL/AEUn/iNBIRkvJQWxJjxUFN36qBu/VQN36qBu/VQN36qD0UmfFQUOmNBzOgQY1K1iD/rcZ+zEKC9en+8Gx/U1X78Sg6ABHHXQBER66BgfJQMD5KBQKBQKBQKBQKBQKBQKC4UwgPXQcBfx8aqaWc//ADCU/Z6lB1xbDtP5fBqf3L

Скачать книгу