The Mastery of Success. Thorstein Veblen
days make fifty dollars, and then sweep on in a grand career of affluence, making from $75 to $200 a day, “if you are industrious.” What is petroleum to this? It is a mercy that we don’t all turn to and peddle to each other; we should all get too rich to speak!
The fellow, out of pure kindness and desire for your good, recommends you to buy all his recipes, as then you will be sure to sell something to everybody. Most of these recipes are for sufficiently harmless purposes—shaving-soap, cement, inks—“five gallons of good ink for fifteen cents”—tooth-powders, etc. Some of them are arrant nonsense; such as “tea—better than the Chinese,” which is as if he promised something wetter than water; “to make thieves’ vinegar;” “prismatic diamond crystals for windows;” “to make yellow butter”—is the butter blue where the man lives? Others are of a sort calculated to attract foolish rustic rascals who would like to gain an easy living by cheating, if they were only smart enough. Thus, there is “Rothschild’s great secret; or how to make common gold.” My readers shall have a better recipe than this swindler’s—work hard, think hard, be honest, and spend little—this will “make common gold,” and this is all the secret Rothschild ever had. A number of these recipes are barefaced quackeries; such as cures for consumption, cancer, rheumatism, and sundry other diseases; to make whiskers and mustaches grow—ah, boys, you can’t hurry up those things. Greasing your cheeks is just as good as trying to whistle the hair out, but not a bit better. Don’t hurry; you will be old quite soon enough! But this fellow is ready for old fools as well young ones, for he has recipes for curing baldness and removing wrinkles. And last, but not least, quietly inserted among all these fooleries and harmless humbugs, are two or three recipes which promise the safe gratification of the basest vices. Those are what he really hoped to get money for.
I have carefully refrained from giving any names or information which would enable anybody to address any of these folks. I do not propose to cooperate with them, if I know it.
The next is a circular only to be very briefly alluded to: it promises to furnish, on receipt of the price, and “by mail or express, with perfect safety, so as to defy detection,” any of twenty-two wholly infamous books, and various other cards and commodities, well suited to the public of Sodom and Gomorrah, etc. The most honest and decent things advertised in this unclean list are “advantage-cards” which enable the player to swindle his adversary by reading off his hand by the backs of the cards.
The next paper I can copy verbatim, except some names, etc., is a letter as follows:
“Dear Sir—There is a Package in My care for a Mrs. preston New Griswold wich thare is 48 cts. fratage. Pleas forward the same. I shall send it Per Express Your recpt.”
It is some little comfort to know that this gentleman, who is so much opposed to the present prevailing methods of spelling, lost the three cents which he invested in seeking “fratage.” But a good many sensible people have carelessly sent away the small amounts demanded by letters like the above, and have wondered why their prepaid parcels never came.
Next, is an account by a half amused and half indignant eye-witness, of what happened in a well known town in Western New York, on Friday, January 6, 1865. A personage described as “dressed in Yankee style,” drove into the principal street of the place with a horse and buggy, and began to sell what is called in some parts of New England “Attleboro,” that is, imitation jewelry, but promising to return the customers their money, if required, and doing so. After a number of transactions of this kind, he bawls out, like the sorcerer in Aladdin, who went around crying new lamps for old, “Who will give me four dollars for this five-dollar greenback?”
He found a customer; sold a one-dollar greenback for ninety cents; then sold some half-dollar bills for twenty-five cents each; then flung out among the crowd what a fisherman would call ground bait, in the shape of a handful of “currency.”
Everybody scrambled for the money. This liberal trader now drove slowly a little way along, and the crowd pressed after him.
He now began, without any further promises, to sell a lot of bogus lockets at five dollars each, and in a few minutes had disposed of about forty. Having, therefore, about two hundred dollars in his pocket, and trade slackening, he coolly observes, with a terseness and clearness of oratory that would not discredit General Sherman:
“Gentlemen—I have sold you those goods at my price. I am a licensed peddler. If I give you your money back you will think me a lunatic. I wish you all success in your ordinary vocations! Good morning!”
And sure enough, he drove off. That same cunning chap has actually made a small fortune in this way. He really is licensed as a peddler, and though arrested more than once, has consequently not been found legally punishable.
I will specify only one more of my collection, of yet another kind. This is a printed circular appealing to a class of fools, if possible, even shallower, sillier, and more credulous than any I have named yet. It is headed “The Gypsies’ Seven Secret Charms.” These charms consist of a kind of hellbroth or decoction. You are to wet the hands and the forehead with them, and this is to render you able to tell what any person is thinking of; upon taking any one by the hand, you will be able to entirely control the mind and will of such person (it is unnecessary to specify the purpose intended to be believed possible). These charms are also to enable you to buy lucky lottery-tickets, discover things lost or hid, dream correctly of the future, increase the intellectual faculties, secure the affections of the other sex, etc. These precious conceits are set forth in a ridiculous hodgepodge of statements. The “charms,” it says, were used by the “Antedeluvians;” were the secret of the Egyptian enchanters and of Moses, too; of the Pythoness and the heathen conjurors and humbugs generally; and (which will be news to the geographers of to-day) “are used by the Psyli (the swindler mis-spells again) of South America to charm Beasts, Birds, and Serpents.” The way to control the mind, he says, was discovered by a French traveler named Tunear. This Frenchman is perhaps a relative of the equally celebrated Russian traveller, Toofaroff.
But here is the point, after all. You send the money, we will say, for one of these charms—for they are for sale separately. You receive in return a second circular, saying that they work a great deal better all together, and so the man will send you all of them when you send the rest of the money. Send it, if you choose!
Now, how is it possible for people to be living among us here, who are fooled by such wretched balderdash as this? There are such, however, and a great many of them. I do not imagine that there are many of these addlepates among my readers; but there is no harm in giving once more a very plain and easy direction which may possibly save somebody some money and some mortification. Be content with what you can honestly earn. Know whom you deal with. Do not try to get money without giving fair value for it. And pay out no money on strangers’ promises, whether by word of mouth, written letters, advertisements, or printed circulars.
CHAPTER XXIII.
A CALIFORNIA COAL MINE.—A HARTFORD COAL MINE.—MYSTERIOUS SUBTERRANEAN CANAL ON THE ISTHMUS.
Some twelve years ago or so, in the early days of Californian immigration, a curious little business humbug came off about six miles from Monterey. A United States officer, about the year 1850, was on his way into the interior on a surveying expedition, with a party of men, a portable forge, a load of coal, and sundry other articles. At the place in question, six miles inland, the Lieutenant’s coal wagon “stalled” in a “tulé” swamp. With true military decision the greater part of the coal was thrown out to extricate the team, and not picked up again. The expedition went on and so did time, and the latter, in his progress, had some years afterward dried up the tulé swamp. Some enterprising prospectors, with eyes wide open to the nature of things, now espied one fine morning the lumps of coal, sticking their black noses up out of the mud. It was a clear case—there was a coal mine there! The happy discoverers rushed into town. A company was at once organized under the mining laws of the state of California. The corporators at first kept the whole matter totally