The Mastery of Success. Thorstein Veblen
their names printed in large capitals and with a handle at one end—that actually these fellows had a hundred thousand dollars in bank within ten weeks—before they owned one foot of land, or one inch of well, or one drop of oil, except those three pints in the vials on the office shelf!
And remember this is no imaginary case. I am giving point by point the exact transactions of a real Petroleum Company.
Everything I have told was done, only if possible with a more false and baseless impudence than I have described. And scores and scores of other Petroleum Companies have been organized in ways exactly as unprincipled. Some of them may perhaps have proceeded as real business concerns. Some have stopped and disappeared as soon as the managers could get a handsome sum of money into their pockets for stock.
What the result will be, in the present case, I don’t know. The New York and Rangoon Petroleum Company, when I last knew about it, “still lived.” They had—or said they had—bought some land. I have not heard of their receiving any oil raised from their own wells. They have sent off a monstrous quantity of circulars, prospectuses and advertisements. They caused a portrait and biography of the Honorable A. Bee to be printed in a very respectable periodical, and paid five hundred dollars for it. They had themselves systematically puffed up to the seventh heaven in a long series of articles in another periodical, and paid the owner of it $2,000 or so in stock. They talk very big about a dividend. But although they have received a great deal of money, and paid out a great deal, I do not know of their paying their stockholders any yet. If they should, it would not prove much. For it is sometimes considered “a good dodge” to declare and pay a large dividend before any real profits have been earned; as this is calculated to enhance the price of shares, and to make them “go off like hot cakes.”
I shall not make any “moral” about this story. It teaches its own. It is a very mild statement of what was done to establish an actual specimen,—and far from being of the worst description—of a great part of the Petroleum Company enterprises of the day.
It is whispered that somehow or other the trustees and officers of the New York and Rangoon do not own so much stock of their company as they did, having managed to have their stock sold to subscribers as if it were company stock. If this is so, those gentlemen have made their reward sure; and Mr. Peter Rolleum, having the cash in hand for that very liberal allotment of stock which he gave himself for his trouble in getting up the New York and Rangoon Petroleum Company, is very likely half or a quarter as rich as he says.
CHAPTER XXV.
THE TULIPOMANIA.
Alboni, the singer, had an exquisitely sweet voice, but was a very big fat woman. Somebody accordingly remarked that she was an elephant that had swallowed a nightingale. About as incongruous is the idea of a nation of damp, foggy, fat, full-figured, broad-sterned, gin-drinking, tobacco-smoking Dutchmen in Holland, going crazy over a flower. But they did so, for three or four years together. Their craze is known in history as the Tulipomania, because it was a mania about tulips.
Just a word about the Dutchmen first.
These stout old fellows were not only hardy navigators, keen discoverers, ingenious engineers, laborious workmen, able financiers, shrewd and rich merchants, enthusiastic patriots and tremendous fighters, but they were eminently distinguished (as they still are to a considerable extent) by a love of elegant literature, poetry, painting, music and other fine arts, including horticulture. It was a Fleming that invented painting in oils. Before him, white of egg was used, or gum-water, or some such imperfect material, for spreading the color. Erasmus, one of the most learned, ready-minded, acute, graceful and witty scholars that ever lived, was a Dutchman. All Holland and Flanders, in days when they were richer, and stronger compared with the rest of the world than they are now, were full of singing societies and musical societies and poetry making societies. The universities of Leyden and Utrecht and Louvain are of highly an ancient European fame. And as for flowers, and bulbs in particular, Holland is a principal home and market of them now, more than two hundred years after the time I am going to tell of.
Tulips grow wild in Southern Russia, the Crimea and Asia Minor, as potatoes do in Peru. The first tulip in Christian Europe was raised in Augsburg, in the garden of a flower-loving lawyer, one Counsellor Herwart, in the year 1559, thirteen years after Luther died. This tulip bulb was sent to Herwart from Constantinople. For about eighty years after this the flower continually increased in repute and became more and more known and cultivated, until the fantastic eagerness of the demand for fine ones and the great prices that they brought, resulted in a real mania like that about the morus multicaulis, or the petroleum mania of to-day, but much more intense. It began in the year 1635, and went out with an explosion in the year 1837.
This tulip business is, I believe, the only speculative excitement in history whose subject-matter did not even claim to have any real value. Petroleum is worth some shillings a gallon for actual use for many purposes. Stocks always claim to represent some real trade or business. The morus multicaulis was to be as permanent a source of wealth as corn, and was expected to produce the well known mercantile substance of silk. But nobody ever pretended that tulips could be eaten, or manufactured, or consumed in any way of practical usefulness. They have not one single quality of the kind termed useful. They have nothing desirable except the beauty of a peculiarly short-lived blossom. You can do absolutely nothing with them except to look at them. A speculation in them is exactly as reasonable as one in butterflies would be.
In the course of about one year, 1634-5, the tulip frenzy, after having increased for fifteen or twenty years with considerable speed, came to a climax, and poisoned the whole Dutch nation. Prices had at the end of this short period risen from high to extravagant, and from extravagant to insane. High and low, counts, burgomasters, merchants, shop-keepers, servants, shoe-blacks, all were buying and selling tulips like mad. In order to make the commodity of the day accessible to all, a new weight was invented, called a perit, so small that there were about eight thousand of them in one pound avoirdupois, and a single tulip root weighing from half an ounce to an ounce, would contain from 200 to 400 of these perits. Thus, anybody unable to buy a whole tulip, could buy a perit or two, and have what the lawyers call an “undivided interest” in a root. This way of owning shows how utterly unreal was the pretended value. For imagine a small owner attempting to take his own perits and put them in his pocket. He would make a little hole in the tulip-root, would probably kill it, and would certainly obtain a little bit of utterly worthless pulp for himself, and no value at all. There was a whole code of business regulations made to meet the peculiar needs of the tulip business, besides, and in every town were to be found “tulip-notaries,” to conduct the legal part of the business, take acknowledgments of deeds, note protests, &c.
To say that the tulips were worth their weight in gold would be a very small story. It would not be a very great exaggeration to say that they were worth their size in diamonds. The most valuable species of all was named “Semper Augustus,” and a bulb of it which weighed 200 perits, or less than half an ounce avoirdupois, was thought cheap at 5,500 florins. A florin may be called about 40 cents; so that the little brown root was worth $2,200, or 220 gold eagles, which would weigh, by a rough estimate, eight pounds four ounces, or 132 ounces avoirdupois. Thus this half ounce Semper Augustus was worth—I mean he would bring—two hundred and sixty-four times his weight in gold!
There were many cases where people invested whole fortunes equal to $40,000 or $50,000 in collections of forty or fifty tulip roots. Once there happened to be only two Semper Augustuses in all Holland, one in Haarlem and one in Amsterdam. The Haarlem one was sold for twelve acres of building lots, and the Amsterdam one for a sum equal to $1,840,00, together with a new carriage, span of grey horses and double harness, complete.
Here is the list of merchandise and estimated prices given for one root of the Viceroy tulip. It is interesting as showing what real merchandise was worth in those days by a cash standard, aside from its exhibition of tremendous speculative bedlamism:
| 160 bushels wheat | $179,20 |