Return On Brand A Complete Guide - 2020 Edition. Gerardus Blokdyk

Return On Brand A Complete Guide - 2020 Edition - Gerardus Blokdyk


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Are there regulatory / compliance issues?

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      63. Are employees recognized or rewarded for performance that demonstrates the highest levels of integrity?

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      64. How do you recognize an objection?

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      65. How do you identify the kinds of information that you will need?

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      66. How much are sponsors, customers, partners, stakeholders involved in Return on brand? In other words, what are the risks, if Return on brand does not deliver successfully?

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      67. Does Return on brand create potential expectations in other areas that need to be recognized and considered?

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      68. Who needs to know?

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      69. What Return on brand capabilities do you need?

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      70. Are losses recognized in a timely manner?

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      71. What information do users need?

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      72. Will a response program recognize when a crisis occurs and provide some level of response?

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      73. What are the minority interests and what amount of minority interests can be recognized?

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      74. To what extent does each concerned units management team recognize Return on brand as an effective investment?

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      75. Are you dealing with any of the same issues today as yesterday? What can you do about this?

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      76. What are the timeframes required to resolve each of the issues/problems?

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      77. Will new equipment/products be required to facilitate Return on brand delivery, for example is new software needed?

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      78. How are the Return on brand’s objectives aligned to the group’s overall stakeholder strategy?

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      79. Why is this needed?

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      80. Which needs are not included or involved?

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      81. Are controls defined to recognize and contain problems?

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      82. Are your goals realistic? Do you need to redefine your problem? Perhaps the problem has changed or maybe you have reached your goal and need to set a new one?

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      83. Looking at each person individually – does every one have the qualities which are needed to work in this group?

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      84. Where is training needed?

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      85. What is the smallest subset of the problem you can usefully solve?

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      86. What is the problem and/or vulnerability?

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      87. How are training requirements identified?

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      88. Did you miss any major Return on brand issues?

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      89. What Return on brand events should you attend?

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      90. What problems are you facing and how do you consider Return on brand will circumvent those obstacles?

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      91. Who needs what information?

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      92. When a Return on brand manager recognizes a problem, what options are available?

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      93. Who needs to know about Return on brand?

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      94. What are the Return on brand resources needed?

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      95. How does it fit into your organizational needs and tasks?

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      96. Which information does the Return on brand business case need to include?

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      97. Who are your key stakeholders who need to sign off?

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      98. What vendors make products that address the Return on brand needs?

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      Add up total points for this section: _____ = Total points for this section

      Divided by: ______ (number of statements answered) = ______ Average score for this section

      Transfer your score to the Return on brand Index at the beginning of the Self-Assessment.

      CRITERION #2: DEFINE:

      INTENT: Formulate the stakeholder problem. Define the problem, needs and objectives.

      In my belief, the answer to this question is clearly defined:

      5 Strongly Agree

      4 Agree

      3 Neutral

      2 Disagree

      1 Strongly Disagree

      1. Is there regularly 100% attendance at the team meetings? If not, have appointed substitutes attended to preserve cross-functionality and full representation?

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      2. Will a Return on brand production readiness review be required?

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      3. Are there different segments of customers?

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      4. How was the ‘as is’ process map developed, reviewed, verified and validated?

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      5. Are different versions of process maps needed to account for the different types of inputs?

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      6. Have all basic functions of Return on brand been defined?

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      7. Have the customer needs been translated into specific, measurable requirements? How?

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      8. What sort of initial information to gather?

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      9. How would you define Return on brand leadership?

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      10. Are task requirements clearly defined?

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      11. What is the scope?

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      12. What is the scope of the Return on brand work?

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      13. How do you manage unclear Return on brand requirements?

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      14.


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