Return On Brand A Complete Guide - 2020 Edition. Gerardus Blokdyk

Return On Brand A Complete Guide - 2020 Edition - Gerardus Blokdyk


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What specifically is the problem? Where does it occur? When does it occur? What is its extent?

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      15. How do you catch Return on brand definition inconsistencies?

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      16. What are the requirements for audit information?

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      17. Are required metrics defined, what are they?

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      18. What are the boundaries of the scope? What is in bounds and what is not? What is the start point? What is the stop point?

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      19. Is the current ‘as is’ process being followed? If not, what are the discrepancies?

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      20. What is the definition of Return on brand excellence?

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      21. What would be the goal or target for a Return on brand’s improvement team?

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      22. What are the record-keeping requirements of Return on brand activities?

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      23. What baselines are required to be defined and managed?

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      24. How will variation in the actual durations of each activity be dealt with to ensure that the expected Return on brand results are met?

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      25. What critical content must be communicated – who, what, when, where, and how?

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      26. What Return on brand requirements should be gathered?

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      27. What is the definition of success?

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      28. What are the Return on brand use cases?

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      29. Is scope creep really all bad news?

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      30. Is the Return on brand scope manageable?

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      31. In what way can you redefine the criteria of choice clients have in your category in your favor?

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      32. What are the core elements of the Return on brand business case?

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      33. Who are the Return on brand improvement team members, including Management Leads and Coaches?

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      34. What are the Return on brand tasks and definitions?

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      35. Who approved the Return on brand scope?

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      36. Is there a clear Return on brand case definition?

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      37. Are customer(s) identified and segmented according to their different needs and requirements?

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      38. Has a Return on brand requirement not been met?

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      39. Why are you doing Return on brand and what is the scope?

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      40. Who defines (or who defined) the rules and roles?

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      41. What gets examined?

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      42. What happens if Return on brand’s scope changes?

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      43. Is there a completed, verified, and validated high-level ‘as is’ (not ‘should be’ or ‘could be’) stakeholder process map?

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      44. What sources do you use to gather information for a Return on brand study?

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      45. The political context: who holds power?

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      46. Has a team charter been developed and communicated?

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      47. What is out-of-scope initially?

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      48. If substitutes have been appointed, have they been briefed on the Return on brand goals and received regular communications as to the progress to date?

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      49. What defines best in class?

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      50. When is/was the Return on brand start date?

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      51. Is there a critical path to deliver Return on brand results?

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      52. Has the direction changed at all during the course of Return on brand? If so, when did it change and why?

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      53. When are meeting minutes sent out? Who is on the distribution list?

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      54. Are all requirements met?

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      55. Are resources adequate for the scope?

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      56. How are consistent Return on brand definitions important?

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      57. What are (control) requirements for Return on brand Information?

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      58. Has a project plan, Gantt chart, or similar been developed/completed?

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      59. Is there a Return on brand management charter, including stakeholder case, problem and goal statements, scope, milestones, roles and responsibilities, communication plan?

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      60. Are roles and responsibilities formally defined?

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      61. Are approval levels defined for contracts and supplements to contracts?

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      62. Is Return on brand currently on schedule according to the plan?

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      63. Is Return on brand linked to key stakeholder goals and objectives?

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      64. What is a worst-case scenario for losses?

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      65. Has anyone else (internal or external to the group) attempted to solve this problem or a similar one before? If so, what knowledge can be leveraged from these previous efforts?

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      66. How will the Return on brand team and the group measure complete success of Return on brand?

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      67. Who is gathering Return on brand information?

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      68. Is there any additional Return on brand definition of success?

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      69. Do you have organizational privacy requirements?


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