The Digital Charisma. Jina Slova
to Craft an Article,” or “How to Pen a Book.” I believe that novice authors, adolescents, and aspiring writers seeking publication are frequently misled by such resources.
Texts should never resemble mere templates created by others. I maintain a skepticism towards conventional copywriting, particularly trends like “social media copywriting.” In my writing courses, I implore my students not to diminish the value of my extensive knowledge and experience by resorting to universally applied methods. Can you envision the kind of audience you’ll attract by employing the same tired tactics as countless others online? You risk blending into a sea of bloggers—anonymous, lacking in distinctiveness.
In truth, the topic of copywriting became obsolete long before its emergence. Now, with the advent of neurocopywriting and other buzzwords, we encounter concepts that are inherently flawed and already played out. What is neurocopywriting, after all? It is said to influence the brain through text. Yet, remember that any piece crafted by a skilled author has the power to touch the mind and heart. Reflect on your favorite childhood tales, perhaps the enchanting world of Harry Potter. You’ve journeyed through life alongside the characters from your beloved books long before the term “copywriting” ever existed.
Why introduce this perspective? Up to a threshold of 5,000 subscribers, traditional techniques like copywriting, content plans, and template-driven approaches may yield results. However, if we aspire to create something genuinely new—authentically our own—we must write from the heart. I believe that the ability to write is a natural gift, part of our essence since birth. Just as we engage in spoken conversation with ease, we can likewise articulate our thoughts in writing. When we speak, we don’t deliberate over the mechanics; writing shouldn’t be any different.
Before you put pen to paper—or fingers to keyboard—ask yourself the right questions. You don’t need to scrutinize each piece rigorously. The insights you gain will naturally enrich your writing, leading to results that surpass your previous efforts. Suppose you’ve drafted a post; before hitting ‘publish,’ pose a series of reflective questions to evaluate your text:
– Do you genuinely like what you’ve written?
– Would you recommend this text to friends or colleagues?
– Does your writing convey a lightness, like a feather, feeling graceful and inviting?
By embracing these principles, you can create charismatic texts that resonate with your audience and elevate your unique voice in the landscape of social media.
Here, based on my observations, I see people divided into two distinct categories: those who love their texts (that’s me!) and are eager to share and repost them, and those who declare, “I will never show my texts to anyone.” When I ask, “How can you not share these with anyone when you’re posting on social media?” they respond, “I have no friends here; these are just other people.” Do you see? They don’t even view their followers as friends, as part of their community or team!
Can your words truly impact others?
Can your text create meaningful change in someone’s life?
I’m not referring to grand transformations; rather, I’m talking about those fleeting changes in mood. Imagine someone feeling down who reads your text; they smile, and their spirit brightens. This momentary shift is something the subconscious registers profoundly. The reader may not fully understand why their mood has changed, but they will subconsciously develop an affection for your blog. This phenomenon explains our love for comedic films; we laugh and don’t necessarily connect our joy solely to the film itself—rather, we associate it with the genre of laughter. The cleaner, the more informative, and the more subtly humorous our blogs are, the easier it becomes for us to engage our audience and guide them to become followers.
I encourage you to reflect on whether your posts embody leadership qualities. This is essential. For instance, I am quite clear about the message I want to convey, and I continuously monitor my posts to ensure they effectively communicate my ideas.
Moreover, ask yourself: does your post offer something new to the reader? Will they discover fresh insights from your material?
Honesty is key here.
I know many individuals curate their social media presence using rigid content plans. While their blogs may look visually appealing, they often lack life and energy. These posts feel stale, almost musty. For example, some people dedicate an hour on Sunday or Monday morning to create a week’s worth of posts, allowing themselves freedom for the rest of the week. However, there’s a critical point these individuals often overlook: the energy you invest in social media is the same energy that returns to you.
By infusing your posts with authenticity and vitality, you’ll foster a deeper connection with your audience and inspire genuine engagement.
This principle applies to all aspects of our lives. If you genuinely invest your love and care into your social media presence, nurturing every detail and showing appreciation for each follower, it will come back to you in abundance. How will these returns manifest? Through gifts, collaboration opportunities, invitations to intriguing places, and more. I'm sharing this not just as a social media influencer, but as an energy practitioner. I consistently experience remarkable returns from my social media interactions. I receive gifts regularly, invitations to exquisite venues, and my opinions are sought after. I am viewed as an opinion leader and trendsetter—why is that? Because I share the purest and highest quality energy.
Don’t think that we need to strive for something overly grand or extraordinary. Often, in the quest for grandeur, people create overly abstract content—beautiful wrappers filled with clichés. When we try to craft something too impressive to win over our audience, we end up with a striking yet hollow facade. Unfortunately, I notice this more often than I’d like on social media—posts overflowing with clichés and emojis. As leaders crafting charismatic posts, our goal is to write in a manner that is simple, accessible, elegant, and crystal clear.
Grace and beauty lie in simplicity.
This concept extends beyond just writing; it permeates everything. Timeless elegance is always appreciated and is, in its essence, very straightforward. The simplicity of phrases often mirrors the color combinations found in the world’s greatest masterpieces. And the same simplicity applies to writing—the simpler, the better. Avoid writing as if you’re a novelist or a stand-up comedian. Instead, let your words flow from the heart.
Before you write or share something on social media, take a moment to focus.
Close your eyes to open your inner vision and release your energy.
Ask yourself:
– Do I genuinely want to say this now?
– Am I compelled to post this because of a self-imposed content plan I created or downloaded?
– Who is placing limitations on me?
– If I truly want to express this, have I already articulated it before?
When you write about something you know well, it may seem simple and evident to you; however, it’s not always clear to your audience.
I want to discuss the concept of a personal brand because when we talk about leadership, we inevitably touch upon it. We cannot ignore this vital subject. Many of you have likely heard the term "personal brand," and intuitively understand that those who possess a strong personal brand enjoy significant advantages. Individuals with recognizable names attract excellent deals, gifts, and opportunities. About 10-15 years ago, consumers primarily bought from companies and trademarks; now, they prefer to purchase from individuals. There is indeed an official definition of a personal brand—serious and straightforward—but I find it pretty dull. I have developed my own definition, one that I use in my work to convey the concept to my students and clients, and they resonate with it deeply.
A personal brand is an instant and stable image that emerges in people’s minds when they hear your name. In other words, it is a consistent energy-informational layer of reality that you have created, shaped, and refined