The Digital Charisma. Jina Slova
you realize the depth with which I approach the concept of a personal brand? I possess a keen understanding of its dynamics. For several years, I have been advising large companies and private clients on how to enhance their personal brands, and they have seen remarkable results.
A personal brand is a sustainable energy-informational layer of reality that we actively shape. Since it encompasses both energy and information, we channel our energy and gather insights from the world around us. We express what lies within us alongside our external experiences. By combining these elements with the strength of our intention, we create the very essence—the core—of our personal brand, imbued with incredible strength and power.
We can choose to follow my path—or we can adopt the simplistic approaches that are often found online in articles about "how to create a personal brand." Such suggestions as "create a page, then establish a presence on social media, and so on" are misguided. People do not connect with a mere facade; they seek authenticity and depth. Without this, personal brands can become hollow.
As charismatic leaders, it is crucial for us to build a global brand that bears our name, so that people can trust and recognize us. I've previously discussed the myriad opportunities that a well-crafted personal brand can provide. I often state: if you cultivate an audience that genuinely appreciates you, others will be inspired to help you realize your wildest dreams—often those who are not even part of your existing audience. This phenomenon does not surprise me; it is a reflection of a unified energy-informational field in the Universe. When you express a desire, the pathways become clear.
You are the definer of your personal brand! You have the power to shape how you are perceived—as a charismatic leader or a unique brand. Simply affirm: "I want to be a distinctive brand." It truly is that straightforward. For some, a personal brand offers the chance to travel the globe sharing knowledge and becoming a prominent figure; for others, it provides the means to thrive within their local communities—and that is perfectly valid.
Why is it essential for us as leaders to cultivate a personal brand? Between two individuals with the same knowledge base, people are more likely to gravitate toward the one who has a larger audience. This connection is often rooted in the energizing presentation they offer. People are instinctively drawn to the leader who can give them that energy.
Each of you possesses valuable knowledge; the challenge lies in learning how to convey it effectively. The topic of personal branding is intrinsically linked to image, and transforming your image involves much more than superficial changes in clothing or adopting a mask. It is about creating a holistic lifestyle and sharing that lifestyle with your audience. Embrace your own unique lifestyle and make it your own. Whether it's trendy or unconventional doesn't matter—be the trendsetter. Start small, and even one person’s interest can geometrically multiply to reach 10, and so on. This is the foundation upon which a brand is built.
You can forge an image and construct a personal brand in two distinct ways—let me share both methodologies, drawn from my deep study of this topic through the lens of energy. First, you can identify your target audience and discern what they wish to see in a leader. Then, embody that vision. While this method may require less energy and imagination, it does yield results; however, it often results in brands that lack depth. You may notice such figures on mainstream media, shining brightly for a few months only to fade away, quickly forgotten within a year.
In contrast, a robust personal brand is built on authentic connection and engagement, transcending fleeting trends and superficialities. By nurturing your essence and aligning it with your audience’s needs, you can create a lasting impact that resonates deeply.
The Force of Attraction
Here's a fundamental truth: every strong entity or fact possesses an inherent power to attract. This is a serious topic, reflecting a basic principle of physics—stronger objects draw in those with weaker energy fields. If you are a strong individual, authentically being yourself, your audience will naturally gravitate toward you. This audience will not only be drawn in but will also remain loyal to you for many years.
This loyalty stands in stark contrast to the more superficial approach, where an audience may only stay as long as their immediate needs are met—often by someone younger, more attractive, or more adept at delivering momentary entertainment. Yet, building true connection requires effort. I can already hear some of you groaning, “Oh no, not another mention of hard work!” But remember, you are reading this book to create meaningful change in your life—and change demands action.
You must be willing to transform many aspects of your existence because, let's face it, you may have spent a considerable amount of time feeling dissatisfied, yearning for happiness that somehow remained out of reach. You’ve undoubtedly noticed influencers on social media who seem to live the life of your dreams, and it's easy to feel stuck in your current circumstances.
As a blogger, I can tell you that the immense internal and external efforts behind those glossy social media displays are often hidden from view. What you see online is usually just the polished result, and it’s not guaranteed that such outcomes are even truthful.
However, there will come a day—sooner than you think—when you will showcase your own results. The scale of your impact—whether localized to a neighborhood, a city, a region, or even the entire world—does not alter the methods through which you reach your audience. What changes is the breadth of your target audience.
We are fortunate to live in a time where a single touch of a button can project our thoughts to hundreds, thousands, or even millions. Never before in history has there been such an opportunity! In the past, artists and poets often died in obscurity, unable to share their work with the world. But today, we have the chance to connect and communicate! Yet, surprisingly, many still lament that achieving popularity feels unattainable.
All it takes is that one button press—so get ready to embrace it.
Some individuals may post reviews for sponsor gifts, while others share content purely for entertainment. However, if we truly seek to cultivate a lasting audience and engage on a deeper level, we must pause before each post to ask ourselves: “Am I expressing what I genuinely want to convey? Is this relevant to my audience today?”
As leaders, we must consider the nuances that typical bloggers often overlook. There are leaders, and then there are bloggers—and I believe everyone here aspires to be a leader. For instance, consider a Sunday evening: is it really the right time for typical bloggers to dive into philosophical discussions, or should they focus on light entertainment?
I want to emphasize that if you cultivate a sustainable energy presence and a strong personal brand, you can post anything at any time. Your audience will remain loyal and embrace your content wholeheartedly. Personally, I share articles without concern for the day of the week, upcoming holidays, or other trivial considerations. My audience consistently engages with and absorbs the knowledge I provide.
Embrace the power of attraction that comes from being a strong, authentic leader, and prepare to connect with your audience in meaningful ways.
Readers ask:
– Should I create new terms and words for my articles?
– This is a fantastic question! During the writing course, my students invented new words. However, you don’t necessarily need to go that route. You don’t require that technique, to be honest. Instead, focus on using your own original words. This will ensure that your texts stand out from the constant stream of content people see every day on social media.
– Is it necessary to delete old posts on social media? I’m feeling disappointed by them now.
– I wouldn’t recommend deleting old posts. People appreciate seeing your growth and progress over time. They’re on their own journeys and find inspiration in watching you strive for success. Your evolution can motivate and uplift your audience.
– I don’t have a personal brand, and I don’t want to create one.
– The truth is, you already have a personal brand, whether you acknowledge it or not. This realization can be empowering for some and daunting for others.